Colour of a food has always played an important role in forming judgments about its desirability. The act of eating is a multi-sensory experience that combines perceptions of sight, taste, smell, and touch. Colour influences the perception of its flavor. The ill effects of Synthetic dyes have created a demand for Natural Colours. Synthite addresses this need through NECOL, a natural colour solution created from the finest of natural raw materials. NECOL offers a wide choice of natural colours for applications in Beverage, Dairy, Confectionery and Savoury. NECOL’s success lies in the ability to ensure Standardisation of colours from farm produce across various fields.		NEAOX is a natural and effective antioxidant that provides application specific solutions considering the factors responsible for oxidative degradation of food. Synthite has a range of natural antioxidant blends with higher efficacy that inhibits free radical auto-oxidation. The product development focuses on the chemistry and mechanism behind auto-oxidation and pro-oxidants effects.