Synthite Industries Limited has launched Synthite Natural Specialties, a new division to develop and offer unique ingredients and solutions to the food, flavor and fragrance industries. Synthite Natural Specialties will go one step further in the value addition process by understanding the food ingredients on a scientific platform and be closer to end customer. The division based on the natural platform will meet the demand of the customers for natural products as the end consumers are becoming more conscious of the ill-effects of artificial colors and flavors.